Knapsack: ROI Page Redesign
Knapsack’s ROI page had high traffic but struggled with conversions. The redesign focused on clarity, engagement, and lead generation by enhancing the hero section, optimizing CTAs, leveraging social proof, and introducing an interactive demo guide. These improvements aimed to build trust, showcase Knapsack’s value, and drive higher conversion rates.
1
Goals
Knapsack’s ROI page had high traffic but struggled to convert visitors due to unclear messaging and a lack of engagement. The goal was to redesign the page to improve clarity, optimize the user journey, and effectively communicate Knapsack’s value to drive higher conversions.
How I tackled the project...
2
Research
With limited time, I conducted secondary research to uncover key issues. UX audit revealed that users were dropping off due to a weak narrative, unclear CTAs, and a lack of trust-building elements, highlighting the need for a more engaging and conversion-focused redesign.
4
Stakeholder Approval
I presented the redesign to the team, incorporating feedback to ensure the hero section, CTAs, case study, and demo guide aligned with business goals and improved user engagement.
5
Design Hand-off
I provided developers with high-fidelity mockups, design specs, and content guidelines, ensuring the hero section, CTAs, case study, and demo guide were implemented as designed for a seamless user experience.
3
Solution
The redesign included a stronger hero section, clearer CTAs, and a case study for social proof. An interactive demo guide allowed users to explore Knapsack before contacting sales.