Graphic Shift: An Agency Website
Graphic Shift is a creative agency specializing in branding, design, and digital experiences. The website project was a collaborative effort between account managers, a brand designer, and me together with my colleague as the web designers. Our goal was to create a visually compelling, user-friendly platform that effectively showcased the agency’s expertise while maintaining a strong and cohesive brand identity.
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Goals
The objective was to create a visually compelling and intuitive website that effectively showcases Graphic Shift’s branding, services, and portfolio. The design needed to reflect the agency’s creative identity, engage potential clients, and provide a seamless navigation experience.
How I tackled the project...
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Research
To establish a strong design direction, I conducted research by curating mood boards from top creative agency websites. This helped define the visual style, typography, color schemes, and layout inspirations that aligned with Graphic Shift’s branding and vision.
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Stakeholder Approval
I collaborated with account managers and the brand designer to refine the site’s structure, visuals, and messaging, ensuring it showcased Graphic Shift’s identity and services seamlessly.
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Design Hand-off
I provided developers with high-fidelity mockups, design specs, and interaction guidelines, ensuring a smooth implementation that maintained Graphic Shift’s branding and user experience.
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Solution
I designed a modern, visually engaging website that effectively showcased Graphic Shift’s branding, services, and portfolio. The layout was structured for easy navigation, ensuring a seamless user experience while reflecting the agency’s creative identity and engaging potential clients.